Custom Watchmaking Dubai — Design, Modify & Restore Watches | Watches of Dubai

Custom Watch Design & Manufacturing.

Create the Watch That Tells Your Story

From design to manufacturing in Switzerland, Japan, or China, we craft timepieces that reflect your vision.

Who We Are

More Than Watchmakers

Your A-to-Z partner in custom design, OEM/ODM manufacturing, and brand launch. We build Watches and relationships you can measure.

A-to-Z Partner

from brief to delivery

OEM & ODM

build from your spec or ours

Dedicated AM

tracked milestones, clear comms

Design Validation

enders, specs, approvals

NDA & IP

confidentiality on request

Global Hubs

Switzerland • Japan • China

Quality Control

functional + finish checks

Branding & Logistics

packaging, manuals, shipping

What We Customize

Build Your Timepiece, Your Way

If you can imagine it, we can engineer it.

QUARTZ

Precision, low-maintenance accuracy. Ideal for daily wear and scalable collections.

CERAMIC

High-tech, scratch-resistant cases/bezels; lightweight, hypoallergenic, matte or polished.

MECHANICAL

Crafted movements with sweeping seconds and premium finishing; optional exhibition backs.

WOODEN

Natural textures with reinforced steel inserts; sustainable finishes and engraved casebacks.

CHRONOGRAPH

Multi-register timing for sport/pilot styles; tachymeter or telemeter available.

ICED-OUT

Custom gem-setting on bezel, dial, or bracelet; patterns and grades to your brief.

OEM vs ODM

Ready Designs or Custom Specs, You Decide

Original Equipment Manufacturer

OEM

We manufacture watches based on your exact specifications and designs. You provide the blueprint, we bring it to life with precision.

Watch Manufacturing

Original Design Manufacturer

ODM

Choose from our existing designs and customize them with your branding. Faster to market with proven designs.

Our Process

From Sketch to Wrist

From concept to delivery in 4 streamlined steps

Discover & Validate

Understand your vision and requirements

Design & Engineer

3D renders, technical drawings, movement selection, materials plan—ready for manufacturing.

Prototype & QC

Physical sample for approval; refine details; functional and finish testing to sign-off.

Production & Launch

Branding & packaging, mass production, final QC, and worldwide delivery.

Manufacturing Origins

Switzerland

Heritage craftsmanship with meticulous finishing and Swiss movements/assembly available. Ideal for premium/luxury lines.

Japan

Precision manufacturing with outstanding reliability and value. Strong ecosystem for proven movements and components.

China

Flexible MOQs and the widest range of materials and finishes. Best for fast scaling and cost-efficient production.

TESTIMONIALS

What Our Customers Say

Trusted by luxury brands worldwide

Kris Lal

Kris Lal

Managing Partner - Curator Partners

Watches of Dubai has supported our sourcing needs for multiple brands over the years. They are professional, knowledgeable, and easy to work with. Their ability to move quickly consistently delivers strong results.

Have more questions?

We understand you may have questions about our services. Here are answers to the most frequently asked questions to help you make an informed decision.

We offer full customisation including dial design, logo printing, engraving, hands, case style, strap selection, packaging, and more. Whether you need a single unique piece or bulk corporate gifts, we can produce it.

Yes. We manufacture private-label watches for brands, businesses, influencers, and corporate clients. You can create your own branded watch collection from scratch.

We offer Japanese (Miyota, Seiko), Swiss (Ronda, Sellita), and high-quality Chinese movements depending on your budget and design requirements.

You can select from stainless steel, alloy, PVD coatings, mineral or sapphire glass, leather, silicone, mesh, resin, and many other options.

For fully customised watches, MOQ generally starts from 50-100 units per model. For logo printing or minor changes, the MOQ can be lower.

Production typically takes 15-35 days, depending on complexity and quantity. Large corporate or OEM orders may take slightly longer.

Absolutely. We provide digital mockups and can produce physical samples upon request.

Yes. We offer laser engraving on watch casebacks, clasps, boxes, and metal straps for personal gifts or corporate branding.

Yes. All custom-made watches include a 1-year service warranty covering manufacturing defects.

Yes. We specialise in bulk gifting for companies, events, government departments, real estate firms, banks, and more — including personalised branding and packaging.

Yes. We assist with design, manufacturing, quality control, packaging, and logistics — everything you need to launch your own watch line.

Simply contact us with your design concept or inspiration. Our team will guide you through options and send a detailed quote based on materials, movement, and order size.

CONTACT US

Start Your Custom Project

Tell us about your watch idea. We'll review your brief and get back with next steps.

Trusted by 500+ clients worldwide for luxury watch customization

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