Custom Watch Design & Manufacturing.
From design to manufacturing in Switzerland, Japan, or China, we craft timepieces that reflect your vision.
Who We Are
Your A-to-Z partner in custom design, OEM/ODM manufacturing, and brand launch. We build Watches and relationships you can measure.
A-to-Z Partner
from brief to delivery
OEM & ODM
build from your spec or ours
Dedicated AM
tracked milestones, clear comms
Design Validation
enders, specs, approvals
NDA & IP
confidentiality on request
Global Hubs
Switzerland • Japan • China
Quality Control
functional + finish checks
Branding & Logistics
packaging, manuals, shipping
What We Customize
If you can imagine it, we can engineer it.
QUARTZ
Precision, low-maintenance accuracy. Ideal for daily wear and scalable collections.
CERAMIC
High-tech, scratch-resistant cases/bezels; lightweight, hypoallergenic, matte or polished.
MECHANICAL
Crafted movements with sweeping seconds and premium finishing; optional exhibition backs.
WOODEN
Natural textures with reinforced steel inserts; sustainable finishes and engraved casebacks.
CHRONOGRAPH
Multi-register timing for sport/pilot styles; tachymeter or telemeter available.
ICED-OUT
Custom gem-setting on bezel, dial, or bracelet; patterns and grades to your brief.
OEM vs ODM
Original Equipment Manufacturer
OEM
We manufacture watches based on your exact specifications and designs. You provide the blueprint, we bring it to life with precision.

Original Design Manufacturer
ODM
Choose from our existing designs and customize them with your branding. Faster to market with proven designs.
Our Process
From concept to delivery in 4 streamlined steps
Discover & Validate
Understand your vision and requirements
Design & Engineer
3D renders, technical drawings, movement selection, materials plan—ready for manufacturing.
Prototype & QC
Physical sample for approval; refine details; functional and finish testing to sign-off.
Production & Launch
Branding & packaging, mass production, final QC, and worldwide delivery.
Manufacturing Origins
Switzerland
Heritage craftsmanship with meticulous finishing and Swiss movements/assembly available. Ideal for premium/luxury lines.
Japan
Precision manufacturing with outstanding reliability and value. Strong ecosystem for proven movements and components.
China
Flexible MOQs and the widest range of materials and finishes. Best for fast scaling and cost-efficient production.
Trusted by luxury brands worldwide

Managing Partner - Curator Partners
“Watches of Dubai has supported our sourcing needs for multiple brands over the years. They are professional, knowledgeable, and easy to work with. Their ability to move quickly consistently delivers strong results.”
Watches of Dubai was instrumental in getting my company off and going. They were very helpful with all aspects of my project from product improvements & design to prototype and finally sourcing & manufacturing.
Oday H.
Mechanical Engineer

Watches of Dubai has supported our sourcing needs for multiple brands over the years. They are professional, knowledgeable, and easy to work with. Their ability to move quickly consistently delivers strong results.
Kris Lal
Managing Partner - Curator Partners

Watches of Dubai is an exceptionally experienced and knowledgeable product designer and manufacturer. A trusted, one-of-a-kind partner for product design, sourcing, and manufacturing worldwide.
Ammar Abbass
Sourcing Company Owner

We understand you may have questions about our services. Here are answers to the most frequently asked questions to help you make an informed decision.
CONTACT US
Tell us about your watch idea. We'll review your brief and get back with next steps.